TruthaboutPetFood.com Initiates First Alert Program

Susan Thixton, the founder of TruthaboutPetFood.com is an avid activist for healthful nutrion for pets, and I have been following her for a couple of years now. I have been so impressed with the vast amount of solid, no-holds-barred information she provides, that I subscribed to Petsumer Report, and refer to it regularly when considering cat foods for review. Among the many things I can find in its pet food reviews are the presence of "red flag ingredients"; if any ingredients are imported; and if the protein content is of human grade quality. Thixton explains, "Without having access to all the information the pet food label can't or won't tell you, you might as well stand back and throw a dart down the pet food aisle to choose your pet's food." In my opinion, the $17.95 annual subscription fee is one of the best investments I've ever made for my cats' health.

One of the latest boons Thixton is providing to her readers is the Pet Food Recall First Alert program. Pet food manufacturers who voluntarily join theoretically will promptly alert pet owners if a problem with a pet food is discovered. I say "theoretically," because as Susan Thixton says, "Participation in this program does not guarantee quality or safety of listed company's products. It DOES however, provide pet owners with a beginning. A beginning to improved communication between industry and consumers." A hearty "amen" to that!